Author Archives: Metroland

Small/Medium Business Trends in 2014

1. Content Marketing – Small businesses should take advantage of this simple marketing strategy. It is a simple approach on how to add value and online presence to an up-and-coming business. Content marketing can refer to blogging, SEO, social media … Continue reading

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Get Involved in Your Community!

As important as it is to have an online presence to target a large audience, it is important to build relationships locally within your community. It’s encouraged that your business gets involved in the community and supports any neighbourhood events … Continue reading

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Building Your ‘Word-Of Mouth’

With the abundance of resources available online, customers are highly influenced to research topics based on what their peers tell them. Asking for recommendations and advice from family or friends will always be the most credible source for most customers, … Continue reading

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Consumer Behaviour – Researching a Purchase

Many small business owners rely on referrals, walk-in traffic and current connections and customers. This is the tried and tested way of cultivating an audience for your goods or services. So it is understandable when some small businesses are slow … Continue reading

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The importance of online reputation

Online reputation is a challenge for the modern business. The Internet is vast and dynamic – it never stops changing, and it can change in a minute. In the past, all you had to do was keep tabs on your … Continue reading

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Digital trends – the next 5 years

Prediction can be tricky, but today we’re going to look back first. Did predictions made five years ago actually come true? We can get insight on the future from how events have unfolded so far. Let’s look at the top … Continue reading

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Mobile and Social – Strong SMB Digital Marketing Trends

An ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicate mobile payments are gaining significant traction with SMBs. 40% of those surveyed stated they now accept payments at the point of sale with a mobile credit … Continue reading

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Mobile Friendly Websites

Mobile friendly websites are essential to marketing a business as more and more potential customers use mobile phones to search for information. While some existing websites may already be smart-phone friendly and suitable for viewing on mobile screens, others have … Continue reading

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The importance of being listed: Online and print directories for small business

Owning your own business can be overwhelming and exciting at the same time! With so much already on your plate, you want to engage in marketing and advertising that is proven and effective so you’re not wasting your time with promotions that don’t benefit your bottom line. This is where business directories, both online and offline, come should play a role in your marketing plan. Continue reading

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In today?s world, mobile devices, be it smartphones or tablets, are heavily relied upon by users; to communicate, share, browse, read and shop. Which makes it important for business owners to address they are seen by mobile device users. Studies … Continue reading

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