Power of Community Networks (thespec.com, therecord.com)

As a booming small/medium business, it’s important to stay close to your neighbourhood and take advantage of the community networks that it has to offer. Our Metroland community websites such as thespec.com, and therecord.com allow local businesses to connect with … Continue reading

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Small/Medium Business Trends in 2014

1. Content Marketing – Small businesses should take advantage of this simple marketing strategy. It is a simple approach on how to add value and online presence to an up-and-coming business. Content marketing can refer to blogging, SEO, social media … Continue reading

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Build Your Network on Facebook

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Get Involved in Your Community!

As important as it is to have an online presence to target a large audience, it is important to build relationships locally within your community. It’s encouraged that your business gets involved in the community and supports any neighbourhood events … Continue reading

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Building Your ‘Word-Of Mouth’

With the abundance of resources available online, customers are highly influenced to research topics based on what their peers tell them. Asking for recommendations and advice from family or friends will always be the most credible source for most customers, … Continue reading

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Consumer Behaviour – Researching a Purchase

Many small business owners rely on referrals, walk-in traffic and current connections and customers. This is the tried and tested way of cultivating an audience for your goods or services. So it is understandable when some small businesses are slow … Continue reading

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The importance of online reputation

Online reputation is a challenge for the modern business. The Internet is vast and dynamic – it never stops changing, and it can change in a minute. In the past, all you had to do was keep tabs on your … Continue reading

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Digital trends – the next 5 years

Prediction can be tricky, but today we’re going to look back first. Did predictions made five years ago actually come true? We can get insight on the future from how events have unfolded so far. Let’s look at the top … Continue reading

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The Content Marketing Explosion (Infographic)

Marketers Who Share Content Drive Traffic, Gain Customers Content marketing has a long history in business advertising. Online, the landscape is evolving to be much the same – a mix of education, information and promotion. Online, businesses have the ability … Continue reading

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Your Business On Display – Display Advertising Online

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. Like display ads in a newspaper, display ads online put your message in front of your audience. Display ads help … Continue reading

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