Category Archives: Business Listings

Print and Digital Advertising Working Together in Harmony

There are endless opinions on the benefits and pitfalls of both traditional print advertising and the latest digital modes of advertising. Instead of pitting one against the other, it is important to focus on how print and online advertising methods … Continue reading

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Get your ads seen by a growing online readership

It’s no secret that many people are clicking online for their news these days, rather than picking up a printed newspaper. Also, many people that have traditionally read print are also finding timely information online. In fact, surveys show that … Continue reading

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Power of Community Networks (thespec.com, therecord.com)

As a booming small/medium business, it’s important to stay close to your neighbourhood and take advantage of the community networks that it has to offer. Our Metroland community websites such as thespec.com, and therecord.com allow local businesses to connect with … Continue reading

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Your Business On Display – Display Advertising Online

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. Like display ads in a newspaper, display ads online put your message in front of your audience. Display ads help … Continue reading

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Mobile and Social – Strong SMB Digital Marketing Trends

An ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicate mobile payments are gaining significant traction with SMBs. 40% of those surveyed stated they now accept payments at the point of sale with a mobile credit … Continue reading

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The importance of being listed: Online and print directories for small business

Owning your own business can be overwhelming and exciting at the same time! With so much already on your plate, you want to engage in marketing and advertising that is proven and effective so you’re not wasting your time with promotions that don’t benefit your bottom line. This is where business directories, both online and offline, come should play a role in your marketing plan. Continue reading

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Online marketing basics

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