Category Archives: Digital Ads

The Key to Creating an Effective Digital Ad

Ads are not all created equal. Your instinct may dictate that the loudest ad with the most text will get the most attention, but that’s not always the case. In fact, trying to pack too much information into an ad … Continue reading

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Print and Digital Advertising Working Together in Harmony

There are endless opinions on the benefits and pitfalls of both traditional print advertising and the latest digital modes of advertising. Instead of pitting one against the other, it is important to focus on how print and online advertising methods … Continue reading

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Get your ads seen by a growing online readership

It’s no secret that many people are clicking online for their news these days, rather than picking up a printed newspaper. Also, many people that have traditionally read print are also finding timely information online. In fact, surveys show that … Continue reading

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Power of Community Networks (thespec.com, therecord.com)

As a booming small/medium business, it’s important to stay close to your neighbourhood and take advantage of the community networks that it has to offer. Our Metroland community websites such as thespec.com, and therecord.com allow local businesses to connect with … Continue reading

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Digital trends – the next 5 years

Prediction can be tricky, but today we’re going to look back first. Did predictions made five years ago actually come true? We can get insight on the future from how events have unfolded so far. Let’s look at the top … Continue reading

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Your Business On Display – Display Advertising Online

We’re all spending more time online and 95% of that time is spent reading and engaging with content on websites. Like display ads in a newspaper, display ads online put your message in front of your audience. Display ads help … Continue reading

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