Category Archives: Uncategorized

Where Should You Communicate Your Business’ Message?

If 70 per cent of consumers prefer to gain information via articles, then that means there is another group of consumers who prefer the visuals of traditional advertising. Print and digital advertising should be thought of as a partnership. Combining … Continue reading

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Small/Medium Business Trends in 2014

1. Content Marketing – Small businesses should take advantage of this simple marketing strategy. It is a simple approach on how to add value and online presence to an up-and-coming business. Content marketing can refer to blogging, SEO, social media … Continue reading

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Building Your ‘Word-Of Mouth’

With the abundance of resources available online, customers are highly influenced to research topics based on what their peers tell them. Asking for recommendations and advice from family or friends will always be the most credible source for most customers, … Continue reading

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Consumer Behaviour – Researching a Purchase

Many small business owners rely on referrals, walk-in traffic and current connections and customers. This is the tried and tested way of cultivating an audience for your goods or services. So it is understandable when some small businesses are slow … Continue reading

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The importance of online reputation

Online reputation is a challenge for the modern business. The Internet is vast and dynamic – it never stops changing, and it can change in a minute. In the past, all you had to do was keep tabs on your … Continue reading

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The Content Marketing Explosion (Infographic)

Marketers Who Share Content Drive Traffic, Gain Customers Content marketing has a long history in business advertising. Online, the landscape is evolving to be much the same – a mix of education, information and promotion. Online, businesses have the ability … Continue reading

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In today?s world, mobile devices, be it smartphones or tablets, are heavily relied upon by users; to communicate, share, browse, read and shop. Which makes it important for business owners to address they are seen by mobile device users. Studies … Continue reading

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