Category Archives: Websites

Print and Digital Advertising Working Together in Harmony

There are endless opinions on the benefits and pitfalls of both traditional print advertising and the latest digital modes of advertising. Instead of pitting one against the other, it is important to focus on how print and online advertising methods … Continue reading

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Potential Customers Crave Your Custom Content

When it comes to attracting customers, it’s all about making a personal connection. At the same time, consumers want content that informs them and interests them. Custom content is not like a traditional ad that only explains why someone should … Continue reading

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The Content Revolution

Every minute, 639,800 GB of global IP data is transferred across the internet. Even further, 30 hours of video are uploaded, 3000 photos are uploaded, 277,000 Facebook logins take place, and more than two million Google search queries are made. … Continue reading

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Online couponing continues to grow in popularity

Coupon sites are growing in popularity all over Canada, with a spike of 79 per cent since last year. In terms of online browsing, consumers are visiting these coupon sites frequently to check out the latest deal. As a business … Continue reading

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Tips to Make Your Website More Visually Appealing

Balance – Making sure that your website looks symmetrical allows the design to be easier to navigate through and will appear more user-friendly.Finding balance between the images and text on the homepage of your website is crucial to make the … Continue reading

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Get Involved in Your Community!

As important as it is to have an online presence to target a large audience, it is important to build relationships locally within your community. It’s encouraged that your business gets involved in the community and supports any neighbourhood events … Continue reading

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Digital trends – the next 5 years

Prediction can be tricky, but today we’re going to look back first. Did predictions made five years ago actually come true? We can get insight on the future from how events have unfolded so far. Let’s look at the top … Continue reading

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Mobile Friendly Websites

Mobile friendly websites are essential to marketing a business as more and more potential customers use mobile phones to search for information. While some existing websites may already be smart-phone friendly and suitable for viewing on mobile screens, others have … Continue reading

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Online marketing basics

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