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Metroland Digital writes on topics of interest to online marketing for local business

The Content Marketing Explosion (Infographic)

Marketers Who Share Content Drive Traffic, Gain Customers

Content marketing has a long history in business advertising. Online, the landscape is evolving to be much the same – a mix of education, information and promotion.

Online, businesses have the ability to monitor what is most effective – and what is exciting is that what your business has to say is often what your customers want to hear. Your unique voice may well be your most powerful online marketing tactic.graph2

Based on successes, the top goals of marketers surveyed were;

  • Brand Awareness (69%)
  • Customer Acquisition (68%)
  • New Customer / Lead Generation (67%)
  • Customer Loyalty (62%)

http://mashable.com/2012/02/08/new-content-marketing-tactics/

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Creating and sharing content online for your business – ask us how!

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