Social Media Services
Social media is a rapidly rising opportunity for businesses to become visible to potential customers by connecting with them on their social networks.
It is a new platform for business owners to take advantage of for marketing their products and services as most people today are using social media not only for social purposes but also for deal finding, recommendations and locating business information.
The benefits of using social media to network and communicate with a community of consumers include customer recruitment, loyalty, and retention.
Just as every business need is unique, so too are social media channels in regards to their audience and uses. Metroland Media can help you understand where and how – and even if – participating in certain social media channels might benefit your particular business.
Social Media Channels
Facebook – Ideal for a local business that wants to access referrals from existing customers. A versatile platform with many options for engagement, contests, targeted advertising, and building an influential presence on the internet.
Twitter – Ideal for a ‘breaking news’ presence, and building a loyal following. Although a young audience on average, Twitter should never be underestimated for its ability to reach influential individuals.
YouTube – Engagement with video online is unmatched, so if you have content that is suitable, you can reach a large audience on YouTube through deliberate effort on YouTube – the second largest search engine on the planet.
Pinterest – An online ‘scrapbooking’ site, Pinterest has experienced runaway growth as the place to be if you have good visuals that people would want to share and collect. A powerful traffic generator for the right website.
Many more – there are a large number of specialized sites, from Yelp (reviews) to Slideshare (professional presentations) and many others that we may recommend depending on your specific objectives.