As important as it is to have an online presence to target a large audience, it is important to build relationships locally within your community. It’s encouraged that your business gets involved in the community and supports any neighbourhood events because it is a vital part of your brand reputation and recognition.
Customers want a business that they can directly connect with and see that it is giving back to its direct neighbours. There are many different approaches that your business can take to get involved. From sponsoring a children’s sports team, to raising awareness for a local charity event, community involvement sheds a positive light on your brand identity.
Sponsorship for a local organization or event is beneficial to both parties. Your business gains the exposure as an alternative form of marketing, while the event/charity/etc. benefits from your input as well. Being involved in various community events allows for your business to use this opportunity as another platform for advertisement and to create new relationships with potential customers. Establishing this good corporate image, leaves a good impression on your customers, this may lead to future sales, and ‘word-of-mouth’ marketing opportunities.
Develop connections with other businesses and networks that are outside of your industry, and it can lead to many unexpected opportunities for sales and growth. Show that you care about your local community and your local community will show they care about you!