Custom content is not like a traditional ad that only explains why someone should buy a business’s products or services. It invites the customer to explore your company in more depth, and lets them learn more about your company’s philosophy.
It also explains the benefits of a particular product, and how it can benefit them. A study conducted by GfK Roper Public Affairs & Corporate Communications found 7 in 10 consumers prefer to learn about a company through articles than a traditional ad. It also notes that 6 in 10 consumers feel they are better informed after reading the custom content.
Metroland Digital offers the In Your Neighbourhood program, which can help you reach potential clients with informative articles on high-traffic community websites. Contact Metroland today to find out more about this exciting custom content program!