As a booming small/medium business, it’s important to stay close to your neighbourhood and take advantage of the community networks that it has to offer. Our Metroland community websites such as thespec.com, and therecord.com allow local businesses to connect with their customers on a small scale.
While it is important to reach out to as large of an audience as you possibly can, it’s just as fundamental to establish yourself within your community.
As a business owner, you know that there are many great things to tell your consumers, and the best way to relay that information is on a local level. Community sites, like theSpec.com or theRecord.com, are the most visited sites that offer local information that is specific to you community; thus, giving your content the best platform to be seen by the consumers that matter to your business! Further exposure and making sure that your company appears in local community networks will benefit your company’s marketing strategy and allow you to continue growing.
Sharing your company values, and brand identity through a community site will target those who can directly affect your sales, come in to your business, and allow you to build loyal relationships with your consumers.
Community sites act as a virtual hub for local businesses buzzing in your neighbourhood and allow your company to have a larger voice than you would in a much larger setting.