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Metroland Digital writes on topics of interest to online marketing for local business

Small/Medium Business Trends in 2014

1. Content Marketing – Small businesses should take advantage of this simple marketing strategy.

It is a simple approach on how to add value and online presence to an up-and-coming business. Content marketing can refer to blogging, SEO, social media – focusing on exposure to users, and potential customers.

Many consumers are looking online to do research before going to a new company, to ensure the credibility of the business.

2. Mobile – The popularity of mobile platforms has been on the rise for the last couple of years and there is no stopping this trend.

As people are increasing the time spent on their mobile devices – socializing, shopping, browsing, it seems that many consumers will be expecting everything to be available on their small screens.

It will be important to make sure that your website is responsive to both smart phones and tablets alike. Making sure that your business is mobile friendly, is and will be a standard for any industry.

3. Online Visibility – It’s important to stay ahead of the competition. It’s more important to stay ahead of your competition on multiple platforms.

Almost all online research done by consumers starts with a search engine, so having your brand connected with local communities (such as, etc.) will allow you to stay in touch with your customers. Local exposure is important through online sources because it brings in traffic that will directly affect your business.


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