If 70 per cent of consumers prefer to gain information via articles, then that means there is another group of consumers who prefer the visuals of traditional advertising. Print and digital advertising should be thought of as a partnership.
Combining digital and print advertising is a way to build your brand while also getting noticed by consumers of all varieties. Some consumers like using print directories to locate businesses, while others are online savvy researchers looking for a trusted source of information. Branding your business through a variety of digital and print avenues is a way to gain trust and awareness, leading to an increase of customers.
Working together, print and digital media form a magical friendship that can help you build your brand. By making smart choices that fit your business and marketing goals, you can leverage both traditional and modern advertising that will connect you with your target audience on multiple levels.
- Print and digital advertising should be seen as a partnership in your advertising strategy.
- Using print and digital advertising can build your brand since it reaches visual consumers and those who prefer to read.
- Having unique content in the form of articles can build trust with consumers.